Lancôme asked us to create an advertising film for China to present their latest product line. The desire of the brand was to mix the human with the machine. TURBODIESEL recreated the universe of a factory by showing the evolution of products within the production line. The products oscillate between robotic and human hands, between 3D and reality, with the rose at the heart of the project for the elegant touch.
From the images of the film, we also created visuals to highlight product packshots.
Client : Lancôme
Concept : TURBODIESEL x Velvet Agency
Creative Direction : TURBODIESEL
3D & motion content : TURBODIESEL