Service · Capability
Brand Content & Digital
Social-first films, FOOH and content engines — brand-safe production at the pace of digital.
Digital production runs on a different clock. Brand content has to ship weekly, hold attention in a feed at thumb-scroll speed, hit platform-native specs out of the gate — and still feel premium enough to live on the brand's flagship channel. Most production chains aren't built for that.
We design and run content engines that are: single shoots or CGI blocks that yield twenty, thirty, fifty platform-native assets; FOOH (Fake Out Of Home) activations that turn billboards into talk-of-the-feed moments; and hybrid formats that blur the line between ad, art direction and entertainment. Built for Reels, TikTok, YouTube Shorts, LinkedIn, Pinterest, CDOOH and brand owned channels.
Capabilities
Social-first films
Vertical-native from the storyboard, not reformatted after the fact. 9:16 / 4:5 / 1:1 ready out of the box, with hook-first editorial and platform-aware pacing.
FOOH (Fake Out Of Home)
Branded billboards, projections, and installations rendered into hyper-realistic city plates — Times Square, Shibuya, Paris landmarks. Delivered as feed-native viral assets.
Hybrid formats
AR effects, scroll-reactive web, interactive Reels, playable ads. Format tested against platform algorithms before launch.
Content engines
One shoot or CGI block → a 20–50 asset content pack: cuts, loops, stills, cinemagraphs, platform adaptations.
Performance creative
A/B-tested hook variants, format pivots and iteration cycles based on early signal from the media partner.
Always-on production retainers
Monthly content retainers for brands with sustained social output — predictable spend, consistent craft, no re-pitching every drop.
Process
01
Channel-first strategy
We start from where it lives. Instagram Reels, TikTok, LinkedIn, YouTube Shorts and CDOOH each have their own grammar — hook windows, caption behavior, sound-off defaults.
02
Modular shoot
Production designed to yield maximum variation: aspect ratios, durations, hooks, alt endings, b-roll banks for later cuts.
03
Edit factory
Multiple editors working the same rushes in parallel — fast turnaround on dozens of assets without the usual bottleneck.
04
Adaptive delivery
Live-tweak and re-cut based on early performance signal from the paid or organic team.
Tools
- 01After Effects
- 02Premiere Pro
- 03CapCut Pro
- 04DaVinci Resolve
- 05Notch (FOOH)
- 06Houdini (FOOH)
- 07Cinema 4D
- 08AR pipelines (Meta Spark, TikTok Effect House)
- 09Three.js / WebGL (interactive)
Formats
- 019:16 vertical / 4:5 / 1:1 / 16:9
- 02FOOH for any city plate
- 03AR filters (Meta, TikTok)
- 04Reels / TikTok / Shorts
- 05CDOOH / DOOH
- 06Content packs (20–50 assets per shoot)
20+
Assets per shoot
9:16
Native from storyboard
FOOH
Studio specialization
<2w
Typical FOOH delivery
Brand Content & Digital in the wild
Cisco
235dParis 2024 — Invisible & Connection
Vuarnet
25dGlacier Campaign
Vanessa Bruno
20dFOOH Campaign
Coty
28dInfiniment Coty Launch 2024
Renault
35dR5 Launch Website Content
Tencent
Tencent
Common questions
What's a typical FOOH project timeline?
FOOH delivery is typically 2–4 weeks depending on brand-asset complexity and the number of city plates. Single-product FOOHs can ship in under 3 weeks; multi-city or motion-tracked campaigns closer to 4–6.
Who owns the final files, and can we reuse them in paid media?
The brand owns the delivered masters and all paid-media rights by default. We document per-asset usage so your paid team can run them across Meta Ads, TikTok Ads, YouTube and DOOH without rights friction. Source project files are available under a separate clause if you want in-house iteration.
Can you handle the platform-native formats yourself or do we need another vendor?
Every shoot and CGI block is designed from the start to yield 9:16, 4:5, 1:1 and 16:9 variants with no re-shoot. Our editorial team owns full re-format, caption burn-in, aspect-safe reframing and platform conform.
How do you balance social pace with brand quality control?
By front-loading. Strategy, look-dev and brand-guideline alignment happen once at the start of a campaign or retainer. From then on, the pipeline produces variations at speed without re-pitching craft on every drop.
Do you run always-on retainers for monthly content?
We can structure engagements as always-on retainers for brands with sustained social output — fixed scope per month, dedicated team, predictable spend. Volume and scope are tuned to the brand's publishing rhythm.
Can you work with our paid-media partner's performance data?
Yes — we can take early performance signal (hook retention, drop-off, CTR) from the paid team and feed it into iteration cycles. We don't buy media ourselves; we tune the creative.
TURBODIESEL produces social-first brand content, FOOH activations and digital campaigns for fashion, luxury, automotive, beauty and tech brands. Recent work spans FOOH campaigns for Vanessa Bruno, social-native content for Coty Infiniment, content engines for Renault R5, and digital brand films for Google Chromebook.
Our model is built for digital pace: a single shoot or CGI block yields a content pack of 20+ ready-to-publish assets across formats, with consistent brand integrity. We work directly with brands as their lead production partner and as the production arm of digital agencies, media buyers and creative networks.
If you're building an always-on content program or a one-off FOOH moment that needs to break the feed, the brief we need is simple: distribution, deadline, brand assets. Reach out and we come back fast with scope and timeline.
Next step · Start something
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