Scroll-reactive 3D for the R5 pre-reveal site.
From idea
to reality.
R5 Launch website content
For the pre-reveal of the Renault R5, we created captivating 3D assets designed to be featured on the brand's website just days before the official launch. The goal was to generate anticipation and create a visual teaser that highlighted the car's iconic design.
With smooth animations reacting to visitors scroll mouse, we gradually revealed the lines and details of the R5, while maintaining the mystery around its final look. These assets played a key role in building excitement and buzz surrounding the arrival of this iconic model, while reinforcing Renault's modern and innovative image.
At TURBODIESEL, we place great emphasis on research and exploration as an integral part of our creative process. For the Renault R5 project, we conducted extensive work to remaster the car's design, experimenting with modeling, textures, and lighting to fully immerse ourselves in the brand's universe. This exploratory phase allowed us to stay true to Renault's vision while pushing creative boundaries, ensuring that every detail aligned with the essence of this iconic model.
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