Immersive entrance tunnel · Allergan Summit.
From idea
to reality.
ARTISTIC DIRECTION / CREATIVE CODING
For the latest Allergan Summit, we crafted an immersive and interactive entrance tunnel that took attendees on a sensory journey into digital transformation.
A Kinect-powered system allowed attendees to interact with evolving patterns of the event's logo as they walked through. By scanning their badge, they generated a personalised digital avatar, which they could engage with before it decomposed at the tunnel's exit.
To enhance engagement, we developed a web app enabling users to capture an animated silhouette of their face, generate a social-media-ready story, and even vote live during the conference.
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