Service · Capability
Realtime & Innovation
Unreal Engine production, AI-assisted creation and WebGL — faster pipelines without compromising craft.
Our R&D lab explores faster, smarter ways to produce complex visual ecosystems. Real-time 3D for event content, Unreal-rendered campaign films, AI-assisted previs and storyboarding, custom pipeline tooling that automates the slow parts and gives time back to craft.
We use these tools on every client project — but we also take dedicated R&D briefs, prototype WebGL and interactive web experiences, build Unreal virtual production pipelines, and consult on production-pipeline modernization for in-house brand and agency teams.
Capabilities
Unreal Engine production
Virtual production, LED-wall capture pipelines, real-time previs, and fully Unreal-rendered campaign films.
AI-assisted creation
Storyboarding, mood-pack generation, variation and asset exploration. AI accelerates the creative-alignment phase; final pixels stay hand-crafted by artists.
Realtime web experiences
WebGL, shader work, scroll-reactive 3D, interactive product showcases, playable brand sites built on Three.js / React Three Fiber.
Pipeline automation
Custom tooling that compresses 5-day production tasks into 5 minutes: asset ingestion, variant generation, reformat farms, review automation.
Notch / TouchDesigner
Real-time event content, generative visuals, performance graphics, reactive installations.
R&D consultancy
We help in-house brand and agency teams modernize their production stack — tool selection, pipeline design, team training, Unreal/AI adoption.
Process
01
R&D scoping
Short technical sprint to determine feasibility, best-fit tooling and realistic timeline before full commitment.
02
Prototype
Functional proof in days, not weeks. Measurable against the client's actual use case.
03
Production
Hardened version, integrated with the rest of the project pipeline and the client's downstream platforms.
04
Documentation & handover
If needed, we document and hand over so the client's team can iterate independently.
Tools
- 01Unreal Engine 5
- 02Notch
- 03TouchDesigner
- 04Houdini
- 05WebGL / GLSL / OGL
- 06Three.js / React Three Fiber
- 07AI: Midjourney, ComfyUI, Runway, custom ComfyUI workflows
- 08Python / Node automation
Formats
- 01Real-time event content
- 02WebGL / interactive web
- 03Unreal-rendered campaign films
- 04Virtual production (LED wall)
- 05AI previs packs
- 06Custom production tools
Unreal
Production-grade
AI
In our pipeline
WebGL
Real-time web
5×
Typical speed gain
Realtime & Innovation in the wild
Alpine
43dA290 Reveal x La Horde

Essilor
35dPhysio 4

Kia
18dImmersive Dinner

Chromebook Release

Allergan Aesthetics
NXT LVL Summit

Babolat
8dRafael Nadal × Roland-Garros 2025
Common questions
Can you build a fully Unreal-rendered campaign film?
Yes — and we have. Unreal Engine 5 is production-grade for cinematic output; Nanite and Lumen remove many of the historical limits. We can deliver a full campaign film entirely real-time-rendered, with significant time and cost savings versus traditional offline CGI, especially when iteration speed matters.
What does 'AI-assisted' actually mean in your pipeline?
Concrete uses: AI for mood boards and reference exploration, storyboard sketch generation, animatic frame generation, environment ideation and variation generation. We use AI to compress the early creative-alignment phase — final pixels on client work are hand-crafted by artists unless the brief explicitly says otherwise.
Can you build us a custom WebGL / interactive web experience?
Yes — Three.js, React Three Fiber, shader-heavy sites, scroll-reactive 3D product configurators, playable brand demos. We ship as production code (Next.js, Vite, Astro) handed over to the client's dev team or hosted by us.
Do you take consulting briefs, not just production?
Yes. We help in-house brand teams and creative agencies modernize their production pipeline, integrate real-time tools, train artists on Unreal/Notch and adopt AI-assisted workflows responsibly. Scoped as fixed engagements, not open-ended retainers.
Is virtual production (LED wall shooting) something you can lead?
Yes. We design and operate Unreal-driven virtual production environments for brand shoots that need in-camera backgrounds, controllable lighting states and lower location risk. We don't own the stage ourselves — we partner with vetted European LED-wall facilities and bring the Unreal creative team.
TURBODIESEL's Realtime & Innovation studio specializes in Unreal Engine production, AI-assisted creative pipelines, WebGL and interactive web experiences. We use real-time tools across every client project to compress timelines without compromising craft — and we take dedicated R&D briefs when the client needs a specialist partner on a pipeline, prototype or custom tool.
Recent real-time and innovation work includes the Alpine A290 reveal previs, Notch-driven 360° dinner content for KIA, AI-storyboarded cinematic teasers for Tencent, and interactive WebGL experiences for brand launches. We also build custom production tooling and consult on pipeline modernization for brand teams and agencies across Europe.
Next step · Start something
FORMNeed realtime & innovation?
Tell us what you need. We'll come back with how fast we can ship it.